Gold Coast Vegan Infant Formula Startup Debuts in Saudi Arabia

Ahmed Aboushabana, Sprout Ambassador 


Australia, QLD (May 18, 2022) — Sprout Organic Pty Ltd, the Gold Coast startup behind the world's first vegan infant formula will debut at the Saudi Food Expo this week, the largest food, beverage and hospitality trade fair in Saudi Arabia. 

The plant-based dairy market in the Middle East and Africa is estimated to reach USD 2.16 billion by 2026, driven by rising health and sustainability concerns of consumers. In Saudi Arabia, celebrities such as Prince Khaled bin Alwaleed bin Talal, the son of the Saudi billionaire Prince Al-Waleed bin Talal, are among the major proponents for plant-based diets.

Celebrating the debut, Sprout Organic’s founder, Selasi Berdie said “We’re incredibly grateful for the opportunity to showcase our formulas here at the Saudi Food Expo. We are now accelerating our global expansion, recruiting a great team, and bringing on an ecosystem of partners that will set the foundations for our international strategy.”

The Saudi Food Expo represents a $54 Billion Industry showcasing 450 exhibitors from over 60 countries with an expected 15,000 visitors.

Sprout Organics’s debut in Saudi Arabia comes just days after its first international expansion into New Zealand, and weeks after its infant formula was crowned ‘Best Children’s Product’ at the World Food Innovation awards in Europe.

Contact: Nadia Schilling,, 0469 545 424


Interview with Selasi Berdie, Sprout founder and former Gold Coast Titans player available on request.

About Sprout Organic
Sprout Organic is an Australian children's nutrition company which creates organic, plant-based infant formula, and healthy plant-based snacks for kids. Its mission is to provide children and their families with access to nourishing plant-based food products across the globe. In June 2021, Sprout launched its highly anticipated flagship product: a plant-based and organic infant formula, disrupting a 120 year old industry that has seen little innovation beyond dairy and soy which are among the 8 most common allergens in the world.