About Us

Sprout Organic is an Australian plant-based kids nutrition company. Our mission is to create nourishing, wholesome, plant-based nutrition for happy, healthy kids.

Approved by leading paediatricians, dietitians, and food technology experts, Sprout Organic’s first commercial product will be a range of kids snack bars scheduled for launch on World Children’s Day this November 2020, followed closely by a toddler, infant, and follow-on formula in 2021.

We want to change the way children are being fed globally and understand how important nutrition is to your family, because we know how important it is to ours.

Meet the founders
(and their two little sprouts!)

Hi my name’s Jen,

My husband Sel and I are proud parents to two cheeky boys and are based in the sunny Gold Coast, Australia.

When our first child, Ellis, was born, I began to suffer from mastitis. As much as I loved breastfeeding and tried to treat the infection, I was also in a lot of pain so we began exploring formulas to help supplement. 

As a plant-based mum who cares deeply about providing the best nutrition for her kids, Sel and I thought it would be possible to find a nutritious plant based formula that we’d feel comfortable feeding to our kids. What seemed like it was going to be a short trip to the supermarket led to a further trip to a health food store, then to a pharmacy, and to eventually looking at every product we could find online to discover that there actually wasn’t an organic plant based option available  — and not just in Australia, but across the globe!

We wondered how many parents were going through this exact same problem and if we could provide them with a solution for a wholesome, plant based formula made from real foods. With my background in design and Sel's background in food science and plant-based product development, we decided to take on the challenge.


Three years on we welcomed to the world our second son Kingston (our little koala — you may have noticed him on the packaging!) along with the beginning of what we feel is our life mission, to create nourishing, wholesome, plant-based nutrition for happy, healthy kids.  

Meet Kingston

The cute Koala character you see across our formula range is designed after our youngest son, Kingston (who’s still very much our little koala!).

Meet Ellis

Ellis the echidna is named after our oldest son, Ellis, who is the star of our healthy kids cereal range (and a star role model to his little brother Kingston — he’s one busy Sprout!).