Australia, QLD (May 4, 2022) — Sprout Organic Pty Ltd, the company behind the world's first vegan and organic infant formula is officially available on New Zealand shelves as of today, marking the company’s first international market launch just weeks after winning the World Food Innovation award for Best Children’s product.
The disruptive startup has partnered with New Zealand distribution company ‘VSL Health’ to make it possible, expanding its footprint into 200 stores throughout the country.
Sprout Organic’s founder, Selasi Berdie said “We’ve been blown away by the demand we’ve seen via our ecommerce channel from New Zealand, yet customs delays and shipping costs were becoming unsustainable for our customers, so this was a natural first move for us. New Zealand also shares the same food standard code as Australia for infant formula, making it a fast and seamless transition,” he added.
Sprout’s entire product range of plant-based formulas and healthy children’s snacks will be sold throughout VSL Health’s national distribution network.
Managing Director of VSL Health, Sanjay Gupta, said “We’re thrilled to be the first company in New Zealand to distribute a world first vegan product. Partnering with Sprout Organic is an important step in our mission to challenge the status quo with innovative, healthy and sustainable products which will change the future of food for generations to come."
With just 9 months of trading under its belt, Sprout Organic has gained multiple successful accounts, disrupting a 120-year-old industry that has seen little to no innovation outside of dairy and soy formulas, which are among the 8 most common allergens in the world.
The extensive network of health-food stores and pharmacies has been especially strong in the early-adoption of Sprout Organic, and this trend is anticipated to continue overseas, with plans already underway for further expansions into Asia and Europe this year.
Contact: Nadia Schilling,email@example.com, 0469 545 424
Interviews with Sel Berdie, Sprout CEO and former Gold Coast Titans player available on request.
Join the Sprout Organic Community to receive exclusive updates, kids nutrition tips, and more!
It’s industry regulation in Australia to present the following information about breastfeeding before you can enter our site.
The following statements may cause emotional distress for some parents, so it’s important for us to reiterate that this is an operational requirement. We know you are doing the best you can and are making decisions that are right for you and your baby.
If you are able, breastfeeding provides the optimal balance of nutrition for your baby. A healthy diet is important during pregnancy and while breastfeeding. If you make the decision not to breastfeed, we recommend you seek advice from your GP or health professional. Should you need an alternative form of nourishment to breastmilk, we recommend considering the social and financial implications. Introducing formula feeding can impact your breastmilk supply and is difficult to re-establish. Should you decide to use a breast milk alternative, please take care to use the formula as directed.
We support your choices and your feeding journey - whatever that may be. We understand breastfeeding isn’t always possible, so please click "I Understand" to confirm your understanding that Sprout is supplying the information contained on this website for informational or educational purposes and should not be substituted for medical advice.
You’re doing an amazing job.
Love, team Sprout